ANIMATION FOR WEBSITE

FAQ

• What’s the difference between your animations and what a typical motion designer delivers?

  Motion designers deliver After Effects files. Developers implement them incorrectly — frame rate drops, physics broken, no mobile testing. We design and implement in one team. The animation that renders in the preview renders identically in production, on iOS and mid-range Android.
• How do your animations affect PageSpeed and Core Web Vitals?

  We instrument every animation against Lighthouse before delivery. CSS and Lottie animations run off the main thread — no JavaScript bottleneck on LCP. WebGL effects are render-loop isolated. Target: LCP unchanged, CLS 0, TBT under 100ms.
• Do you provide custom animations?

  Yes, we create animations that are fully tailored to your brand’s needs and vision. Whether it’s a unique interaction or a specific visual style, we’ll build it to your specification.
• Is it possible to animate elements that are already in my website design?

  Yes. If you have a website design in place, we animate the existing elements. Provide your design files and we handle the rest.
• What drives the timeline on an animation project?

  Two variables: asset complexity and integration scope. A single Lottie hero icon takes 3–5 days. A full page animation system — hero, scroll effects, hover states, route transitions — takes 3–4 weeks with mobile performance testing included. The Discovery Phase scopes it exactly before we start.
• Will I need to manage the development process day-to-day?

  No. We work from your design files and brand guidelines. Each milestone delivers playable animation previews for your review. Direction changes happen at milestone boundaries — not through daily design feedback cycles.